Austratus is an innovative architectural timber supplier. Their timber systems offer the sophisticated look of an architectural wall or ceiling and the ease of an off-the-shelf product. As a result, their patented modular clip in timber ceilings, walls, and screens are coveted by the likes of HiSmile, ABN AMRO, and LJ Hooker.
Austratus came to us as a new brand and subsidiary of our existing client Cedar Sales, a timber manufacturer.
Their objective was to increase free search traffic and leads, while securing their place as a key player in the Australian architectural timber space.
The Austratus website was brand new and had not undergone any SEO work. Considering that the company was new, there was also little branded search traffic to take advantage of.
We kick-started the website’s traffic with paid advertising. In the meantime, we built the right SEO foundations. Beginning with keyword research, we uncovered the high opportunity keywords that could bring valuable search traffic to their website.
We then optimised the on-page copy by ensuring that the content was highly relevant to these keywords. We also built links within local directories to boost visibility, relevant local traffic, and rankings.
New landing pages were then built, with high-quality information and keyword-rich content. For the icing on the cake, we ensured that their website’s technical SEO was spot on to ensure that Google could crawl and index it effectively. With time, ongoing optimisations, and persistence we have achieved strong results.
increase in organic sessions from Q3 2017 - Q3 2019
increase in organic sessions 2017 vs 2018
increase in contact form submissions from Q3 2017 to Q3 19
Austratus went from 10% of their overall site traffic coming from free search listings (Jan – Mar 17) to almost 50% (Jan-Mar 19). Rather than relying on the bulk of their traffic being paid for, they can enjoy the credibility and visibility first page Google rankings.
Engaging Alpha Digital to manage our SEO certainly turned out to be a great decision. Adam Hardy and Sam Watts have always been pleasure to work with, showing great customer service, consistency, persistence, and above all an in-depth understanding of our needs across all three of our brands Austratus, Cedar Sales and Urbanline Architectural. Thank you!