Conversion Rate Optimisation & User Experience
Finding a baseline for measuring improvement
Getting to know your user
Mapping and analysing conversion paths
Using A/B testing to improve conversion rate
Improving user experiences for your site
Conversion Rate Optimisation (or CRO for short) is the practice of converting more of your website visitors into customers.
Conversion means that you have convinced someone to take an action that you wanted them to take, for example clicking on a “book now” button. CRO can be used for both lead generation and eCommerce sites, the conversion goals will just be different.
CRO is the fastest way to get the most accurate results. Ongoing scientific testing of your website keeps it up to date with changing customer expectations and continuously driving optimal performance.
- Better ROI
- A more cost-effective alternative to finding new visitors
- Encourages engagement from visitors
- The ability to successfully iterate practices after a plateau in conversion rate
A/B testing (also known as split testing) involves comparing two versions of the same page in order to uncover which has a higher conversion rate.
An example of a split test could be; Version 1 text ‘Contact our fantastic SEO team today’ vs Version 2 text ‘Contact our SEO team for a free audit today’.
A piece of persuasive text which entices website visitors to take your desired action.
For example, ‘Shop today’, ‘Contact our skilled team today!’, ‘Get your free quote now!”
User Experience (or UX) sums up how pleasing your website experience is for people.
Many people tend to confuse usability and UX (user experience). Usability is how user-friendly your website and the efficiency of the interface. User experience is how your clients feel when they interact with your website.
There’s no use in having a stunning website which promotes creativity and interactive design but lacks in usability and is difficult to navigate. Don’t get us wrong though, it goes the other way too. A website which is very simple to navigate yet lacks a pleasing visual appearance can make users feel quite bored and unsatisfied with your website.
Finding that perfect balance between usability and user experience is what makes a great website – and we can help you get there.
A conversion rate is the number of ‘conversions’ created by a website, compared to the number of sessions it receives.
A conversion is usually a contact form submission, phone number click, link click, PDF download, or a product purchase for eCommerce sites.
A value proposition is a unique selling point that sets you apart from your competitors.
For example, free shipping, 100% Australian made, refund/exchange guarantee, Afterpay available, etc.