Customer-centric email strategy
Frequency and recency are key ingredients to a successful customer lifecycle marketing strategy, and one of the most effective ways to consistently reach customers is through their inbox. Not all email marketing agencies are created equal, which is why it’s important to understand how your chosen agency is going to approach your account. Our automation, content and data analysis skills will ensure that your email marketing strategy is insight-led and customer-centric.
Whether you’re looking to drive repeat purchases, reduce cart abandonment or nurture leads, our team will prepare an email marketing strategy that’s aligned with your marketing goals and your customer’s needs. Cookie-cutter strategies are Alpha enemy number one. Every decision is made with you and your brand in mind—from the selection of your Account Manager to the delivery of your email marketing plan. Our client onboarding involves an in-depth discovery process, and you’ll find that working with us is a totally personalised experience from day dot.
Always be testing
At Alpha, the testing never ends. It’s how we approach every service we offer, from paid search to conversion rate optimisation. When it comes to email marketing, we’re committed to iterative testing at every stage of the funnel. We’ll do more with your data, generating insights that help move your customers from lead to loyal brand advocate.
Let's not play favourites
Our email marketing team are platform agnostic, with experience in major platforms including Emarsys, Campaign Monitor, HubSpot, and Mailchimp. Already have an email marketing platform? Perfect, we’ll plug right in. Think the grass might be greener? We can help you migrate to a platform that’s right for you.
We find relationships work best when we have the opportunity to integrate with your in-house team and other agency partners. If you have the skills to supply your own creative, write your own copy or set your own schedule, we’re down for that. We play to your strengths (and we play nice too)! If you’re flying solo, that’s not a problem. Thanks to our partner network, we have the creative chops to manage your content from start to finish.