Decode the journey
Customer journeys are cross-device and cross-channel, increasingly fragmented and continuously interrupted. Decoding a customer’s decision-making process has become devilishly complex, and for this reason, implementing a robust lifecycle marketing strategy has the potential to deliver true competitive advantage.
Strategy that makes sense
Strategy is awash with funnels, loops and pyramids—each diagram has the potential to be more puzzling than the next. When it comes down to it, we’re less interested in how a customer journey is represented, and more about how it’s realised. No matter the picture on the page, we’ll scope valuable and measurable conversion paths your customers take, and work with you to pull the levers that get them there.
Every good lifecycle marketing strategy starts with the customer, and we want to know everything about you and yours. Take a pinch of real customer data, a sprinkle of web analytics and a dash of desktop research—mix this with our industry knowledge and experience, and you’ve got yourself some insights. We’ll create customer segments that actually mean something, and better yet, help you choose the right channels to reach them.
A journey of a thousand miles
…begins with awareness. A good customer lifecycle marketing strategy relies on a healthy stream of new customers, and our team can work with you to establish awareness-driving activities that keep the top of your funnel fresh. The right combination of channels will help ensure your brand is part of your customer’s initial consideration set.
The consideration stage is when your brand is most vulnerable, with new distractions at every turn. Between competitor activity, third-party reviews, network recommendations and influencer opinions—keeping customers focused can be difficult. We’ve never been one to shy away from a problem to be solved, and with the right lifecycle marketing strategy, our agency team will make sure your brand doesn’t get lost among the fray.
Loyal for life
It’s every marketer’s dream, a loyal customer that purchases again and again, shouting your brand’s name from their rooftop. We know that the post-purchase phase is critical to unlocking lifetime value, which is why our lifecycle marketing strategies are focused on helping you build a relationship with your customer now, and into the future.