Keeping front of mind with content marketing
Content marketing is a discipline of digital marketing that entertains, delights, and informs your customers. Coupled with social media marketing and search engine optimisation, we use content marketing to help you reach new audiences, engage with your existing ones, and encourage your customers to come back to you again and again.
Building trust with your customers
Content marketing takes advantage of the opportunities your marketing touch points provide. Users buy from organisations they trust, which is why reaching your audience with clear and consistent messaging that builds authority in your area of expertise and adds value is so important.
Consistency and content marketing
It’s one thing to create content and another to create something that resonates with your customers and supports your business’s values and goals. Defining a clear tone of voice, personality and goals for your brand and maintaining those across every content touchpoint is critical to building trust and maintaining brand loyalty.
Crafting valuable content marketing
Creating content for content’s sake is an ill-advised marketing strategy that rarely (if ever) pays off. To achieve results, you need to provide your audience with content that has real, tangible value. That’s where we come in. We can help you to produce engaging, informative content across a wide range of formats including:
- Blog Articles
- Online Tools
By creating a suite of valuable tools and helpful content tailored to your customers’ interests and pain points, you can build equity for your brand and keep your business top of mind.
Reaching your audience
Creating quality content is key – but it doesn’t just end there. Getting your content seen and read by the right people is equally critical for content marketing success. We call this process of pushing your content out to your existing and new audiences – amplification – and there are plenty of ways to accomplish it. Advertising, social media, digital PR, email – there’s no single method that’s right for amplification. It’s all about matching the strategy to the content and the audience – which is where our skills come into play.
Content marketing in Brisbane, Sydney and Melbourne
Our specialist teams, located in Brisbane, Sydney and Melbourne, are experts in the art of content ideation and marketing. We can help you to foster brand loyalty, drive email subscriptions, raise your online presence, and engage with your audience in more meaningful ways
Here are some quick answers to your burning content marketing questions.
Digital PR is the process of generating online buzz and gaining backlinks from other websites. Backlinks also increase your domain authority and can improve your SEO rankings.
Our Australian content marketing agency finds out where your customers hang out online, and then inspires those sources to talk about you. That means you get qualified leads sent through to your site, while improving your SEO rankings.
Duplicate content is content that appears on the internet more than once. When similar content appears across the internet, Google doesn’t know which version is more relevant to rank. To provide the best search experience, it will only try to show the original piece of content. That means that your duplicate page can drop off the search listings.
That’s why it’s important to create unique content. You should use 301 redirects and canonical attributes where duplicate content has occurred naturally.