All about Search Engine Optimisation
Equal parts science and art, Search Engine Optimisation (or SEO for short) is a digital marketing discipline that focuses on optimising your site and any other digital assets to rank well (in other words, show up high) in online search results. While SEO used to be all about the technical elements of those assets, in recent years, it’s become much more driven by the quality of your site’s content.
The basics of improving your site for search engines
SEO is based on three key indicators of a website’s quality: technical, on-page experience, and authority. Technical SEO refers to the structure, readability, and data that your site provides (at least, that’s the simple way of putting it). On-page experience is all about content and user experience. Authority is all about other relevant websites linking to yours for the right reasons. Because search engines only want to serve the best and most relevant sites to their users, to rank highly you need to make sure your website is respected by your peers, thoughtfully-designed, and easy to navigate with appropriate, well-written content.
Committing to Search Engine Optimisation
As its name suggests, SEO is all about optimisation – which means we need to be constantly tweaking your campaign strategy to make sure it’s delivering results. In the world of Search Engine Optimisation, there’s no such thing as set-and-forget and, as any SEO agency worth their salt will tell you, it’s a long-term investment. Getting SEO right means focusing keenly on your audience’s online behaviours, search patterns and interests, then fine-tuning your strategy so that your brand message is served at exactly the right moment.
Content marketing and engaging your audience
When it comes to giving your prospects and customers the best on-page user experience, content is key. But crafting engaging content can be tricky: learning how to write search engine optimised copy which still hits the mark is an acquired skill. As an SEO agency, our content marketing teams know exactly how to strike the right balance. We can work with you to structure your content so that it provides an engaging online experience and converts prospective customers.
Content Marketing and Link Building
We create and share blog content that makes you an online authority in your industry. We write useful content that answers your customer’s search questions, gets you visible and builds your credibility. We get your customer’s favourite online publishers and influencers talking about you, and funnel valuable leads to your website.
Get more love with Local Search Engine Optimisation
More and more, search engines like Google and Bing are focusing on supporting users with localised results. In other words, they aim to pre-empt their users’ needs by serving them results that are closer to their physical or searched-for location. Optimising your site for these localised searches means your site is shown in maps and when the phrase contains wording like “near me, close by, local” or have a specific suburb, or area, in the phrase more often.
Customising your site’s search appearance
In order to provide users with a seamless search experience, search engines use the structured data from your site and display this to users to give them as much info as possible. We can use structured data to show your prospects and customers: product or service ratings, images, booking information and more to encourage them to click on your site first.
Search Engine Optimisation Agency in Brisbane, Sydney and Melbourne
Through our Brisbane, Sydney and Melbourne SEO teams, we’ve developed a systematic approach to delivering successful SEO. Our process is designed to improve your bottom line, deliver real return on investment, increase organic traffic, build sales and leads, and ultimately drive business growth. When coupled with a thoughtful approach to content marketing, it will help you to dominate the search engines.