The rise of digital commerce means that brands have access to an abundance of data about their industry, product and customers. And yet, understanding the way people make decisions is harder than ever. Strategy illuminates a clear way forward. It forms the basis for robust planning, meaning we can move to thinking executionally with confidence.
From problem to insight
Is there a problem you need to solve? Sales volume, brand awareness, reputation, product perception, customer retention, and demand are bridges we frequently have to cross. We take your business problem, then interrogate, research, and reframe it until we shed new light on the challenge at hand. Often there is a human truth behind the problem that isn’t immediately obvious. Through exploration, the hidden opportunity becomes clear and we can identify better ways to connect with your customers.
A playbook at your fingertips
Taking a deep dive into your category, competitors, customers, and their path to purchase – our Digital Strategy Playbook gives you a clear direction. The recipe for success includes the right media, tech, content, and creative. So, we analyse everything from search and content trends to competitor gaps, channel opportunities, and media consumption habits to point your marketing efforts in the right direction.
Guide the customer to choose you
What steps does a customer take to purchase your product or service, and how do you influence more customers to take that path? From recognising a need all the way through to purchase, your customer is likely to explore and evaluate many options. We help you visualise the customer journey and use data to understand their decision-making process, while unpacking their motivations, biases and barriers. With a journey map you can then maximise exposure to your brand at key touchpoints and close the gap between trigger and purchase.
Charting an effective course
Every brand, whether a startup or an established player, has untapped growth potential and the ability to become the automatic choice of more consumers. There’s an overwhelming variety of tactics at our disposal, and a digital marketing strategy will help you establish a vision and set a course in order to maximise the impact we can make across them.