Programmatic - digital advertising’s new frontier
So, what exactly is programmatic advertising?
How programmatic advertising works
Making programmatic advertising work for you
Hyper-targeted programmatic advertising
Never lose an opportunity with programmatic remarketing
Our programmatic advertising partner network
Programmatic advertising in Brisbane, Sydney and Melbourne
Programmatic advertising takes advantage of real-time software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations, and manual insertion orders. It is essentially the stock exchange of digital advertising.
Real-time bidding (RTB) is the purchase of digital advertising space in real time. During this process, algorithms and software automate the purchase, placement, and optimisation based on your brief.
DoubleClick is an integrated set of tools created by Google for agencies and advertisers to create and manage digital marketing campaigns.
$5,000 per campaign.
An ad exchange is a virtual marketplace allowing advertisers (us) and publishers (websites) to buy and sell advertising space in real time.
Both terms are often used interchangeably. While they have similar goals, they differ in their approach:
Remarketing – normally refers to e-mail campaigns that re-engage customers through their inbox.
There are no minimum cost for retargeting, however we recommend a minimum of $2000 per month to allow enough data for optimisation.