Programmatic - digital advertising’s new frontier
Programmatic is one of the fastest-growing areas of digital media buying. It’s also one of the least understood. Every bit as complex as the Google Search algorithm, programmatic advertising can be a difficult space for businesses to operate in. We’re here to simplify that for you and bring the power of programmatic to your business.
So, what exactly is programmatic advertising?
Similar to PPC search engine advertising, programmatic advertising involves a bid and buy type system where websites offer space on their sites to advertisers. Rather than relying on humans to place your ads, programmatic advertising uses real-time bidding (RTB) technology and sophisticated algorithms to manage placements for you.
How programmatic advertising works
Programmatic advertising involves multiple advertisers bidding on multiple placements in a number of different contexts – all in real-time. When a user lands on a site information about them is sent to the ad exchange, the ad exchange then processes their data through an algorithm to determine which ad from which advertiser will show to the user.
Making programmatic advertising work for you
Let’s say we know that your prospective buying audience are of a certain age and gender and have particular interests. Using our programmatic partners we can ensure your ads are served only to people who fit the bill. Gone are the days of throwing up a billboard and hoping for an occasional phone call – with programmatic we help you reach your audience, not just in search results, but as they navigate the internet.
Hyper-targeted programmatic advertising
Reaching prospects is one thing, but getting them to convert is a whole other ball game – which is why we ensure that our messaging is targeted to specific audiences and their sub-sections. It’s our job to make sure your ads are only displayed on relevant sites, then we use our in-house data tools to fine-tune precisely how we target those audiences.
Never lose an opportunity with programmatic remarketing
A great programmatic campaign requires knowledge of a number of strategies, but remarketing is one of the most powerful in that toolkit. Programmatic remarketing allows us to reach users who have visited your site but not purchased, abandoned their cart, or viewed your latest deal. Prospects who’ve already engaged with your site are more likely than brand new prospects to convert, so remarketing to them is a dollar well spent.
Our programmatic advertising partner network
While our programmatic advertising campaigns are highly effective in their own right, they wouldn’t be quite so successful if we didn’t hand-select the right programmatic partner for your campaign. We use the following technology providers to ensure that your programmatic campaigns show the right message to the right user at the right time:
Programmatic advertising in Brisbane, Sydney and Melbourne
Our programmatic advertising teams, based in Brisbane, Sydney and Melbourne, have a broad range of industry and specialist experience that empowers us to create strategic and impactful campaigns. We reach your audience using in-depth targeted profiles based on interests, demographics, browsing histories, and shopping habits to make sure our programmatic campaigns genuinely affect your conversion rates.
Programmatic is an emerging technology in the online marketing space. Get a head start by reading our FAQs.
Programmatic advertising takes advantage of real-time software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations, and manual insertion orders. It is essentially the stock exchange of digital advertising.
Real-time bidding (RTB) is the purchase of digital advertising space in real time. During this process, algorithms and software automate the purchase, placement, and optimisation based on your brief.
DoubleClick is an integrated set of tools created by Google for agencies and advertisers to create and manage digital marketing campaigns.
$5,000 per campaign.
An ad exchange is a virtual marketplace allowing advertisers (us) and publishers (websites) to buy and sell advertising space in real time.
Both terms are often used interchangeably. While they have similar goals, they differ in their approach:
Remarketing – normally refers to e-mail campaigns that re-engage customers through their inbox.
There are no minimum cost for retargeting, however we recommend a minimum of $2000 per month to allow enough data for optimisation.