Pay Per Click Melbourne
Expand your online presence in Melbourne
Google, Bing and paid social media provide a unique opportunity for your business to be seen.
51% of online searches start on Google or Bing, making search engines one of the most effective methods for advertisers to get their brand in front of their target audiences.
Whether your objectives are to increase traffic, get more leads or maximise scale – our Melbourne pay-per-click (PPC) agency will work with you to implement a paid search strategy optimised for results.
Take advantage of our data-led approach for ensuring ad relevancy, with real-time insights applied across every step of your customer’s journey.
Google Ads
Achieve your business goals quickly through our most popular platform for pay-per-click marketing.
Our Australian paid media team work with you to place your ads across a range of formats in Google’s Search and Display networks. Using our proven performance-driven method, we can get you in front of high-value customers at the right time.
Google’s extended capabilities can also target your competitors search terms or drive in-store traffic using local ads.
What Google Ads offers:
- Enhanced keyword targeting
- Audience segmentation
- Bidding optimisation
- Account structuring
- Location-based strategies and more
Google Shopping
Are you looking for a way to grow your online revenue?
Then you should be investing in the Google Shopping feed to boost your product sales. Pulling information directly from your product feed, our expert Melbourne PPC team can place your offering right at the top of the search pages. With the addition of Shopping Showcase Ads, your store can stand out in the market, driving better-qualified traffic to your site.
If you are an eCommerce business that wants to get its products seen, we highly recommend leveraging both Google Shopping and Paid Search Ads simultaneously for your pay-per-click advertising strategy.
Bing Ads
Even with a second-place position in the search engine market, Bing’s presence should not be discredited.
With a 15% market share and close to 144 million monthly searches in Australia, Bing Ads are a chance to expand your brand’s reach across the entire Bing Network (including MSN, Yahoo Search, and AOL).
Our PPC team in Melbourne are huge fans of using Bing for our client’s paid campaigns as it is also easy to run existing Google Ads campaigns on. Reduced competition for this platform also makes it a cost-effective option for advertisers. It’s worth considering Bing as part of your overall PPC strategy.
Our Technology
Our suite of proprietary software enables us to keep up with the latest in PPC management. With digital marketing technology fast developing, we have invested in a range of in-house, custom-built solutions that harness the best of automation.
These include campaign builders, broken link checkers, reporting tools and budget trackers that keep us up to date with industry movements and grow our capabilities at scale.
Our award-winning PPC agency in Melbourne boasts extensive experience in delivering high-quality Google Ads campaigns for a wide range of businesses.
Using tried, tested, and refined search strategies, we have developed a data-led reputation with a suite of proprietary tools that put your campaigns at the forefront of the pack. We also use automated tech through responsive search ads and smart bidding to target new keywords and audiences effectively.
To ensure we are driving ongoing results, your campaigns are continuously optimised, with full transparency to reporting on their performance.
Trust a Premier Google Partner with your account.
FAQs
"What is PPC? What is SEM?". Click on each question below for a quick answer to some commonly asked questions about search engine marketing.
- What is SEM?
Search Engine Marketing (SEM) is a term that embraces digital advertising through SEO, Google Ads/Bing Ads, and/or shopping feeds. SEM can be interchangeably used with Google Ads or Bing Ads.
- What is PPC?
Pay Per Click (PPC) is the form of paid advertising in which you literally pay per click. Ultimately, this model allows you to pay a fee (per ‘click’ on your advert) and is a go-to method for quickly gaining new visitors or customers to your site.
- How much does it cost to advertise on Google?
Luckily, there are no minimum costs to advertise on Google. However, we do recommend a minimum spend of $2,000 per month to gather enough data which can then be analysed and turned into valuable insights for the next campaign.
- Does PPC work?
You’re in good hands with us. Just take a look at one of our case studies to see how we’ve helped businesses increase their annual revenue with PPC.
- What are Google AdWords?
Google AdWords is Google’s official advertising platform. It allows you to implement paid campaigns through the platforms that appear when people are searching for your products or services. Such platforms include Google Search, YouTube, Google Display Network, Gmail, and Google Maps.
- How does pay-per-click advertising work?
Pay-per-click advertising uses an open auction format. Every time you bid on a search term, you are competing against other websites bidding to also have their ads placed in the same channel. Each bidder is ranked on the quality of their ad, bid price, and landing page in order to show at the highest spot.
It is important to note that while the amount willing to pay per click (maximum bid) is considered, factors such as Quality Score (for Ads), locality, and previous search history can have a strong impact on ad positioning.
- PPC vs. SEO
PPC is useful in rapidly building your website’s traffic volume by bidding and targeting search terms relevant to your business. Search Engine Optimisation (SEO) is a long-term advertising strategy that helps to increase your website visits organically.
- Does PPC help SEO?
Both SEO and PPC offer many benefits, especially when used together. PPC can assist SEO’s efforts in identifying converting keywords, which can then inform how content should be written. Our Melbourne PPC team can leverage both tactics to drive results and increase your brand’s authority on the Search Engine Results Page (SERP), via organic and paid listings.
- What is RLSA?
Remarketing Lists for Search Ads or RLSA allows you to show ads to users who have previously interacted with your website using sequential messaging to maximise the reach and effectiveness of your paid media investment. For example, if a prospect visits your website but does not convert, we can display customised ads encouraging them to return to your website and convert.