It’s official. Instagram is pivoting towards a video-led approach and this means big changes for marketers. Pushed by a need to keep audiences engaged for as long as possible, the latest update follows the introduction of new commercial features geared at increasing in-app usability.
However, despite the initial unease within the industry, brands and creators could benefit from this new direction, if they are agile in their social media marketing approach and create purposeful content.
Our strategist, Katie Moon, explains how Instagram’s repositioning is a lesson for brands in the importance of agility and customer-centricity.