July 16, 2021

Instagram’s new monetisation features will blur advertising lines

Following news to make its feed more shoppable to users, Instagram has again expanded the capability of its platform to influencers and content creators.

The ability to now earn commissions from personalised product placements further monetises the app in a brand new way, placing greater bargaining power in the creators’ hands. Accounts with a credible following can be considered a micro-marketplace, providing an opportunity for brands to refresh themselves on the potential for breaching current advertising rules.

Our Senior Digital Performance Account Manager (and resident social specialist), Sofie Spelta, breaks down the effect this change will inevitably have on how brands take on influencer marketing.

Read more in the full take on Mumbrella.

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