Create engaging content. Attract and retain your target audience.
Position yourself as an industry authority locally, nationally, or internationally with market-leading content.
Content Marketing Strategies
Become front of mind
Create content that will make people love your brand and affect your bottom line. We look at content as so much more than a few keywords on a page. We write customer-centric content that informs, inspires, engages, and entertains your audience. By creating and sharing thoughtful online content that consistently solves your customers’ problems, we build your brand recognition and trust.
Content that converts
Create content that converts with our Brisbane content marketing agency:
- Be the brand that answers your customers’ frequently asked questions on Google
- Boost your SEO rankings with frequently updated, valuable content
- Make your content work smarter by building social shares and backlinks from other sites
- Learn more about your customers by identifying the content they engage with the most
Strategic Lifecycle Marketing
Our content agency in Brisbane targets your customers throughout their lifecycle. Push customers through your sales funnel and drive your business growth with a range of helpful content, such as:
Creating content is only half of the battle. Promoting your content across your social and paid channels is also essential. Our content and performance teams work closely together to boost your content, retarget your new customers, and drive conversions.
Create brand authority & credibility online.
We find out where your customers like to hang out online, then get those websites, publishers, and influencers talking about you.
- You become a recognised name
- Valuable traffic is sent to your website
- High-quality leads are funnelled straight to you
- Boosted domain authority and SEO rankings
Build an online community. Engage your wider audience. Create trust by participating in the trending online conversations that matter to your brand.
An effective digital PR campaign adds new customers to the top off your funnel, while building the SEO value of your website.
Work with our Digital PR agency in Brisbane to:
- Create customer centric content and PR ideas
- Build a targeted PR contact list
- Inspire websites and influencers to share your content and link back to you
Here is a quick list of answers to our frequently asked Content Marketing questions:
Content continues to be one of Google’s top SEO ranking factors. It’s no secret that the Google algorithm favours websites with high quality content that provide the best search experience possible.
By writing content that answers popular search questions and terms, you raise the visibility of your website. People who ask the highly specific, ‘long tail’ search queries normally have a strong intent behind their search. Therefore, putting your targeted content in front of these customers leads to a long-term source of high-quality traffic.
By allowing social sharing on your content, you also increase the chances of customers advocating your website on their own channels. These social shares are another strong SEO ranking factor and a valuable source of traffic.
Backlinks are created when another website provides a hyperlink to yours. They might do this in a news story, blog post, supplier and partnership database, local directory, or affiliate listing.
Since the ‘world wide web’ is interconnected, Google favours websites with a higher number of backlinks. Naturally acquired backlinks indicate that you are a popular authority in your industry.
While some people have abused backlinks with black-hat techniques, they are still a highly valuable ranking factor for SEO.
Google has knuckled down on spam websites that offer backlinks freely. To avoid penalization, you should build backlinks through great content that other sites would naturally want to share.