Alex James
May 5, 2022

Your customer journey is more important now

With our cookie-less future fast approaching, considering the customer journey is more important than ever. Alex James, one of our Senior Account Managers here at Alpha Digital, discusses the importance of filling the lower end of your funnel through the personalisation of the consumer experience.

They comment, “losing hyper targeting, doesn’t mean that you necessarily need to lose performance”

Read the full article here.

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