Would TikTok Be Missed?

Tik Tok is one of our most popular social platforms, with a core audience of highly engaged under 30 somethings (which brands are tapping into).

However, concerns over foreign ownership and user privacy jeopardise Tik Tok’s growing market presence. Among this is a threat for governments to outrightly ban the app over what they perceive as murky business dealings.

Our performance head, Amir Rezaee shares his opinions on the potential impact of a Tik Tok ban on Australian brands.

Read the full article here on B&T.