For too long, many brands and marketers have rely on a limited number of platforms and this vulnerability was exposed by the recent (and luckily, temporary) removal of Facebook news.
To counter this, brands can derisk and nurture long term brand awareness by implementing an integrated channel mix. Additional industry changes related to privacy and customer tracking are also expected to give marketers further reason to diversify.
Our marketing and client solutions manager, Caitlin Bennett shares her opinions on platform diversification and making the pivot towards a sustainable marketing mix.
Read the full article here on AdNews.