Three trends for digital marketing in 2022

“While some patterns of life are returning to a resemblance of normality, there is still the change in habits which are likely to remain with us.”

Despite a new calendar year, our Client Strategy Director Commercial Director, Chris Lockwood, still has his reservations on any new exciting developments for digital marketing in 2022.

By all accounts, the reality is that this will be a continuation of many of the key issues digital marketing professionals have contended with for the last 12 months.

From plugging talent gaps to media mix diversification and strategies for competitive agility, the signs indicate a new year characterised by much of the same as last.

Read more of his (extrapolated evidence-based) trends for 2022 in our latest news feature on AdNews.