April 16, 2021

The skills marketers will need in a cookieless future

The upcoming removal of third-party cookies will make waves in the digital landscape, and it’s an opportunity for marketers to reevaluate their skillsets.

The upcoming removal of cookies is an ideal opportunity to upskill our understanding of the customer journey to reach and influence our target segments.

Marketers will need to become more adaptive in how they use their available data sets, meaning a greater focus on analytical and critical thinking skills.

Alpha Digital’s Client Strategy Director, Chris Lockwood explains to AdNews why marketers should start learning more about their audiences in order to stay competitive.

Read the full feature here.

/> />
/> />