The opportunity and challenges moving from FLoC to Topics

Google’s sunset on third party cookies is imminent. Its Federated Learning of Cohorts (FLoC) is in decline.

So where does the new Topics data ecosystem fit in?

Further, how do brands continue to ensure they remain competitive with their audience data?

Our Head of Programmatic and Brand Media, Scott McCarthy, explains some of the opportunities and unresolved challenges facing clients looking to implement this framework.

Read more of this discussion and how marketers can plan ahead in our latest news feature on AdNews.