Much of 2020 has been a confronting time for marketers and many are looking at new consumer trends as an opportunity for reinvention.
However, it is essential to quantify and qualify the lasting impacts of customer changes. Privacy concerns and brand purpose now seem to influence consumption habits, supporting the acceleration of digitalisation.
Our strategist, Emilie Tan details why these three customer engagement movements are worth paying attention to and what they mean for businesses.
Read the full article here on CMO Australia.