Facebook’s news ban highlights why a diverse channel mix is essential

An agile, cross-channel digital marketing strategy is no longer nice to have, it is a prerequisite for long term success.

Among other ongoing disruptions to the industry, the recent (albeit temporary) removal of news content on Facebook should encourage brands to build their presence across other platforms.

Our Head of Performance, Amir Rezaee speaks to B&T about the evolving digital landscape and why the call for channel diversity is ever so crucial.

Read the full article here on B&T.