Diversification is as important in logistics as it is in media mix
For brands and retailers in the eCommerce space, this festive season is expected to throw a few unique challenges in their way.
With demand for online shopping up, retailers are in a relatively unexpected position to ensure their pre-Christmas delivery guarantees stack up in line with customer expectations. This in itself is no easy feat, especially considering both historical and recent challenges affecting our national postal carrier.
Starting with early messaging encouraging shoppers to beat the rush, there are several logistical considerations brands need to be implementing into their marketing mix. These are even more important for online-only players.
Our commercial director Tobey Bower shares his thoughts on expectations for both customers and clients.