Google has revealed how its Multitasker Unified Model (MUM) will enable people to get the answers they need with fewer searches. This super-algorithm update offers a massive advantage to brands that prioritise value for people through their content and user experience.
As Google’s knowledge becomes more sophisticated, we’ll see richer answers and more complex queries answered. Soon, we will be able to ask Google questions in the same way we would ask a friend or a trusted expert.
Our Senior Digital Experience Account Manager, Kieran Reed, explains more about MUM and how this AI addition can impact your brand.