The IMAA was established in February 2020 as a new, national industry body that represents Australia’s independent media agencies. The IMAA promotes the benefits of working with independent media agencies, builds awareness and respect for the sector, is a knowledge-sharing forum, and is helping to build the Australian economy by supporting 100% Australian-owned businesses.
In a challenging and ever-evolving marketing landscape, independent agencies continue to be highly valuable partners for brands and we are excited to advocate for indies as a part of the association.
We’re thrilled to join the IMAA and the many independent Australian agencies doing amazing work. Some of the strongest work and best client outcomes come from indies, and we can’t wait to advocate for those agencies as part of the group. The world of marketing now demands more adaptability which fits the skillset of indie agencies and having a networked capability through IMAA allows independents like us to continue delivering for some of Australia’s biggest brands.Sam Wood, Alpha Digital CEO
You can follow the IMAA’s latest updates and initiatives via their LinkedIn page, here.