We’ve said it time and time again, but in this age of marketing, agility is key to remaining competitive. In fact, coming into the new year agility will need to be a whole-business priority.
While brands and organisations have worked to put much of the uncertainty caused by new coronavirus variants behind them, the reality is our best efforts are best placed in finding methods of adapting to this changed world.
Where does customer data (especially first-party data) fit, especially in a post-iOS world? How does agility align with strategic agency partnerships and decision-making in 2022?