The global COVID-19 pandemic created the perfect environment for many customers to increase their video consumption, an opportunity that a lot of brands have also spotted.
However, most still don’t realise that they are capable of producing strong video content. The truth is many creative and storytelling best practices cross over between platforms and marketers tend to have the right assets for strong video advertising at their fingertips.
Our senior account manager, Ruth De Luchi penned her thoughts to Mumbrella on what this means for marketers looking to take advantage.
Read the full article here on Mumbrella.