Webinar Wrap Up: Social Disruption and the New Need for Speed

Social distancing and Australia’s entrance into a recession has driven a rapid adaptation to all manner of digital experiences – across shopping, social, business, news, and health. Online traffic has been surging, and consumer spending has recently skyrocketed above pre-COVID levels. While the spike is directly linked to Stimulus and Super payments, lockdown has caused consumers to re-evaluate life’s more arbitrary excesses and deeply consider the value of every purchase.

That’s what the scenario looks like today anyway. The end of stimulus payments combined with the resurgence of lockdown measures and border restrictions could present a very different scenario tomorrow. As brands struggle to keep up with the fluctuating market, it is crystal clear how important the need for speed is in both times of crisis and business as usual.

We recently hosted a webinar with our friends and brand automation experts, Outfit. You can watch a recording of the session below to discover just how much actionable data is at your fingertips, how to leverage it to stay in tune with the market, while quickly adapting to changing customer preferences with relevant and brand meaningful messaging.

You can watch a full recording of the session below.